2006 Spring News
It’s No Longer a Secret: ‘RED’ Takes Center Stage
At Amavi Cellars, we're all about having a little bit of fun and trying something new every now and then. So when someone suggested we make a red table wine, we said, “Why not?"
After a team huddle, we decided it would be great to provide a quality blend for less than $20. Jean-François went to work on the blend. As usual, he exceeded our expectations. We asked him to make a wine that would be considered an exceptional buy at $19. Instead, he gave us a blend that competes with wines much higher in price. Nonetheless, we stuck to our guns and kept the price we envisioned: $19.
Keeping things simple, we named the wine “RED.” For a few months now, we’ve been quietly selling this lovely wine in the tasting room and will now begin releasing it to distributors in a few markets. We’d love to share this wine with you. It’s a blend of Cabernet Sauvignon, Merlot, Syrah and Malbec. Softly textured, supple and smooth, it delivers layers of ripe berries, cocoa and spice. To order, please call (509) 525-3541 or visit our online store.
During bottling, Winemaker Jean- François Pellet (left) and Managing Partner Ray Goff show off the first two bottles of Amavi RED. Half of the bottles are closed with screw caps and the other half with corks. We’re letting our customers tell us which they prefer. The controversy continues... What’s your vote?
Join Us in Walla Walla For 2nd Annual Coin Club BBQ
On Saturday, May 6, we will be hosting our second annual Coin Club Party exclusively for Coin Club members and their guests. This informal event will be held from 6:30 to 8:30 p.m. at Amavi Cellars. Our mouth-watering barbecued brisket will be back by popular demand!
Admission is $15 per person. RSVP at (509) 525-3541 or Patty@amavicellars.com by April 20th if you plan to attend.
Not yet a member of the Coin Club? Membership is free and entitles you to a 20% discount on purchases of current and future vintages and wine-related items sold in our tasting room. To join, contact Patty Wondra at (509) 525-3541 or Patty@amavicellars.com.
Critics Praise Wines, Give Scores in the 90sWine Enthusiast, in its April edition, gave three of our wines scores in the 90s. The 2004 Sémillon received a 92 (sold out), the 2003 Cabernet Sauvignon received a 90 (sold out), and the 2003 Syrah received a 92 (very limited quantities available at press time — please call 509-525-3541 for availability).
Amavi Means More Than Love and LifeWe derived our name from the Latin root words for "love" (ama) and "life" (vi). One of our customers, coincidentally, named her daughter Amavi, but she created the name from other words.
Michele Magnuson made up her daughter Amavi’s name from the Icelandic words for “Grandma” (Ama) and “Grandpa” (Avi). She chose the name as a tribute to her paternal grandparents.
Amavi Rain Hart is pictured on the right.